How do you build a brand that matters without losing sight of your mission? That was the heart of our recent masterclass with Iva Gumnishka, founder of Humans in the Loop.
Over the past eight years, Iva has grown HITL into a global social enterprise working with conflict-affected communities and creating access to learning and dignified work. In this session, she shared the practical choices and lessons that shaped the organization, showing how strong branding and mission-driven values go hand in hand.
What we covered:
- Understanding what a strong brand really means for mission-driven organizations
- Crafting a brand strategy that aligns with your values
- Bringing your brand to life through everyday decisions and communications
- Building your personal brand as a founder, leader, or team member
- Real-life case studies from social enterprises that have stayed true to their impact
The webinar demonstrates that strong branding isn’t just for marketing teams, it’s a tool for every social enterprise to communicate purpose, align decisions, and grow sustainably.
Watch the masterclass recording – it’s free and open to anyone interested in building a brand with impact.
And while the session is free, if you’d like to support the HITL Foundation in creating more opportunities for people in vulnerable communities. Every contribution, big or small, helps expand our programs and training opportunities.
